All posts

• May 14, 2025

  Winkworth Prime Central London Market Update: Spring 2025

  From marketwide trends to postcode-level insights, we bring together data and ground level commentary from experts within our PCL office network to look at the market in Q1 2025.

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• April 28, 2025

  The Future of Interior Design – What’s Next for High-End Homes in 2025 and Beyond?

  As property tastes evolve, so too does the design of the homes we live in. At Winkworth, we keep a close eye on how changing lifestyles, aesthetics, and technologies are shaping the look and feel of luxury living. A new report drawing on the insights of top-end architects and interior designers paints a clear picture of what to expect in 2025—and the trends suggest a significant departure from the design norms of recent years.

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• April 17, 2025

  Leasehold Rules Are Being Rewritten – Don’t Miss Out on These Game-Changing Perks

  For those who own a leasehold flat—or are thinking about buying one—the landscape is shifting. With several government announcements and proposals in recent months, understanding leasehold reform can feel like navigating a maze. But change is coming, and much of it could work in your favour.

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• April 14, 2025

  Most UK Homeowners Are Missing Out on Thousands – Are You One of Them?

  New research has revealed a surprising disconnect between homeowners and the true value of their properties, with nearly eight in ten (78%) unaware of what their home is really worth—and two-thirds (64%) undervaluing their biggest asset.

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• April 11, 2025

  New Season, New Rules: How the 2025 Stamp Duty Changes Are Shaping PCL

  The Prime Central London (PCL) property market is experiencing shifts following the April 1st Stamp Duty Land Tax (SDLT) changes. Drawing insights from across our network, we've observed how these tax reforms are influencing buyer behaviour and market dynamics in real-time.

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• March 20, 2025

  London’s Prime Property Premiums

  We continue to see strong demand for London’s most prestigious addresses, with Mayfair’s W1K postcode commanding the highest property price premium in the capital. A recent analysis of London’s prime postcodes confirms that buyers are willing to pay significant premiums for properties located near the city's most iconic landmarks, with Claridge’s, The Dorchester, and The Connaught leading the way in price per square foot.

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• March 17, 2025

  Number of £1 Million Homes Hits Record High

  New data confirms a sharp rise in £1 million+ homes across the country. Fresh analysis reveals that one in every 42 homes in Great Britain is now worth at least £1 million, with London leading the way, where one in 11 homes has now reached this threshold.

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• March 13, 2025

  Prime Central London's Rental Market: Luxury Living, No Strings Attached

  The Prime Central London property landscape is experiencing a significant shift, with growing numbers of high-net-worth individuals opting to rent rather than buy luxury properties. This trend signals a fundamental change in how wealth interacts with the capital's most prestigious postcodes – and begs the question: is high-end renting becoming the new buying?

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• March 10, 2025

  Comeback Season: Spring Sparks a Surge in PCL's Luxury Market

  Prime Central London's spring market is showing encouraging signs of revival, with strategic pricing and international interest creating notable activity despite broader supply increases across the capital.
   

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• February 26, 2025

  London’s Busiest Prime Property Markets of 2024 Ranked

  We are continuing to see strong demand for prime London properties, with high-value transactions taking place across the capital. 

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• February 24, 2025

  London’s Top-Performing Rental Markets of 2024 Ranked

  At Winkworth, we’ve seen strong demand in London’s rental market throughout 2024, with Shoreditch, Canary Wharf, and Ealing emerging as the city’s best-performing rental locations. These areas recorded the highest and most consistent rental price growth, reflecting both domestic and international demand. 

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• February 20, 2025

  Prime London Property Market Sees Surge in Sales Listings Amid Softer Rental Activity

  We are currently seeing a shift in the Prime London property market, with a significant increase in sales supply while rental activity slows. The latest LonRes data highlights a notable rise in new sales listings, alongside price reductions on established properties, indicating a dynamic and evolving landscape for buyers and sellers alike. 

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